The role
Job description
Markage is looking for a Senior Growth Manager to join our fully remote Canadian team. This role focuses on leading growth programs across acquisition, conversion, retention, testing, and commercial performance. You will connect growth objectives to measurable programs across channels and customer journeys. The role combines strategic planning with active performance management, experimentation, cross-functional coordination, and clear accountability for priorities and results. You will work with marketing, product, design, analytics, client-service, sales, technology, and senior leadership. Clear communication, reliable follow-through, and careful work are expected. AI-assisted tools may be used for analysis, experiment planning, reporting, research, forecasting support, documentation, and performance summaries. All AI-assisted work must be reviewed for accuracy, relevance, confidentiality, and fit before it is shared or used.
Essential duties
- Set growth priorities across acquisition, conversion, retention, and customer-value opportunities.
- Develop channel and experiment roadmaps tied to clear commercial objectives and measurable outcomes.
- Coordinate paid, owned, lifecycle, content, product, and conversion initiatives across teams.
- Review performance data, diagnose material changes, and decide where to invest, test, or stop.
- Build practical forecasts, targets, reporting views, and decision frameworks for growth activity.
- Lead testing programs and ensure experiments have clear hypotheses, measures, and follow-up decisions.
- Work with product and design teams on conversion, onboarding, activation, and retention opportunities.
- Manage external partners, platforms, or specialist resources where required.
- Communicate growth performance, risks, assumptions, and priorities clearly to senior stakeholders.
- Guide marketers or specialists working within growth programs and maintain consistent operating standards.
Essential requirements
- Substantial hands-on experience in growth, performance marketing, lifecycle, digital commerce, or related work.
- Strong understanding of acquisition economics, conversion, retention, experimentation, and measurement.
- Experience managing cross-functional growth programs and making decisions from incomplete data.
- Ability to communicate commercial performance clearly to senior stakeholders.
- Holds a valid Dex Management Group Manager Certification (DEX-MGM) in the Marketing & Growth domain.
Preferred qualifications
- Experience with e-commerce, subscription, SaaS, or digital-product growth.
- Experience managing paid media, lifecycle automation, experimentation, or analytics platforms.
- Experience leading or mentoring growth specialists.